Financial literacy students actually master — not just sit through.
CoinQuest is a K-12 financial-literacy platform where students climb from recall to building a real budget. Our engine reports a transparent, rules-based mastery score — every point traces to a rule you can inspect — so districts get evidence of competence, not just completion. Standards-aligned, on-device, district-ready.
Technology & Standards
Key Numbers
3
Lanes — Learning · Labs · Consulting
K-12+
All Age Groups
30-Day
Money-Back, Every Product
Zero
Student Data Collected
Why This Exists
I built the patent tool because I couldn't afford a lawyer. I built CoinQuest because my kids' school didn't teach money. I built the trading psychology tools because I kept losing money to my own biases. Every product here solves a problem I personally had.
— Jamal Reaves, Founder
For Teachers
CoinQuest brings K-12 financial literacy to your classroom — adaptive, standards-aligned, with real-time mastery insight and no grading.
CoinQuest for classrooms →For Districts & Curriculum Leaders
Mastery evidence your district can stand behind — standards-aligned, FERPA-clean, on-device. Free pilots for qualifying districts.
CoinQuest for districts →For Parents
Money skills your child will actually use — budgeting, saving, smart spending — inside a game they want to play.
CoinQuest for families →Meet CoinQuest
K-12 financial literacy that proves mastery — try it free, no download, no signup, no credit card.
Product Demo
CoinQuest
K-12 Financial Literacy Through Play
The only K-12 financial literacy platform that adapts to every grade — kindergarten through 12th. Six immersive worlds, six AI guides, and 184 modules built on CALE: the Competitive Adaptive Learning Engine.
CoinQuest is Free to Try
A real interactive platform — not PDFs, not a video course. Free for qualifying districts, free sampler for families. Standards-aligned and on-device.
Explore CoinQuestAbout Reaves Labs & Learning
The Founder
Jamal Reaves spent 16 years in business, finance, and legal contracts — public sector and private sector, from compliance to contract negotiation. When his kids came home from school with no understanding of money, he looked for tools that actually taught financial literacy the way kids learn. They didn't exist. So he built them.
CoinQuest started as a weekend project for his own children. It became a K-12 financial literacy platform with adaptive AI guides that meet each student at their level — and a transparent mastery engine that proves what students actually learn. Today CoinQuest is the focus: financial literacy for classrooms, districts, and families.
He filed the trademark applications himself because he couldn't afford an attorney. He taught himself AI orchestration, behavioral finance, and full-stack development. CoinQuest exists because he personally needed it for his own kids and it didn't exist.
The Mission
Connect the human mind to the universe through education. Start with financial literacy and behavioral finance. Extend to every subject that can be learned — physics, engineering, coding, civics, science, mathematics. The infrastructure is domain-agnostic. The adaptive learning engine, the AI guides, the narrative worlds — they scale to any subject. This is the beginning.
The Company
Reaves Labs & Learning, LLC is a California-based education technology company. Two divisions: Learning builds adaptive education products for K-12 students and adults. Labs builds AI-powered applications and the infrastructure behind them. Every product runs locally, collects zero student data, and is designed to work offline.
Bring CoinQuest to Your Classroom or District
Start a free CoinQuest pilot, get early access to new grade bands, and a direct line to the founder. Qualifying districts get 30% off year one.
- CoinQuest — free K-2 sampler; from $19 per grade band; $89 K-12 bundle (lifetime)
- Priority feature requests + direct line to the founder
No credit card required. We'll notify you when paid access opens. See full pricing
- CoinQuest Teaching Demos — 6 grade bands